Beyond Blue wanted a hub to engage their audience. The hub will be a place with a distinct look and feel, with content in a variety of formats, tailored to an audience seeking personalised stories on general wellbeing.
In order to achieve the most effective creative and UX for the hub, we undertook a research review and content audit, enabling us to validate the proposed pillars, and set the direction for the information architecture, taxonomy and site map. We then prepared the wireframes and designed the hub.